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McDonald's Treasure Land Adventure

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Title Screen

McDonald's Treasure Land Adventure

Also known as: McDonald's Treasureland Adventure (US)
Developer: Treasure
Publishers: Sega (US/EU/JP), Tec Toy (BR)
Platform: Genesis
Released in JP: September 23, 1993
Released in US: December 1993
Released in EU: October 1993
Released in BR: 1994

ModelsIcon.png This game has unused models.
LevelSelectIcon.png This game has a hidden level select.
RegionIcon.png This game has regional differences.

To do:
Document the prototype, which has different enemies and shops/restaurants.

McDonald's Treasure Land Adventure is a game starring Ronald McDonald as he goes on an adventure to find some treasure. Despite having the characters from McDonaldland, it has little to do with McDonald's itself.

3D Object Demo

A simple 3D object demo can be accessed from the password screen. It was used to test the 3D graphics engine created by Kazuhiko Ishida to display the game's opening Treasure logo. (The existence of this Easter egg was first hinted at by Masato Maegawa during an interview in Issue 219 of Retro Gamer magazine.)

Enter the password Balloons, Ruby, M, Ronald. Press Start three times, until you hear an explosion sound, then quickly hold Up + Left. The McDonald's sign sprite will change into a 3D model.

  • D-Pad: Rotate object.
  • A + D-Pad: Move object.
  • B: Upscale object.
  • C: Downscale object.
  • A + C: Change object.

An unused model also exists. Use Game Genie codes NK3A-CJHA YV3A-CJHC in the Japanese version to replace the final object with a familiar-looking spaceship.

(Source: CaH4e3)

Level Select


At the title screen, press Left, Right, A, B, C and listen for a sound, then start the game.

(Source: GameFAQs (CharlieF))

Regional Differences


Japan/Europe US
Genmcdonaldstla-ringsflowersJP.png Genmcdonaldstla-ringsflowersUS.png

Both types of ring items became flowers in the US version, possibly because they looked a bit too similar to the rings from the Sonic the Hedgehog games. The rings in the Japanese/European version's HUD will flash when you have collected a full set, whereas the flowers in the US version's HUD will never flash.

The magic powerup was also redrawn in the US version, possibly due to the original icon resembling a sperm cell.


Japan/Europe US
Genmcdonaldstla-nativeJP.png Genmcdonaldstla-nativeUS.png

The natives in Stage 3 were given a more robotic look in the US version, most likely because the international versions have a stereotypical-looking tribesman.


Japan/Europe US
McDonald's TLA Copyright JP-EU.png McDonald's TLA Copyright US.png

The Captain was added to the copyright text in the US version. He doesn't actually appear during the game proper, but does show up in the digitized group photo at the very end of the game, which is probably what necessitated the addition.

Treasure was also removed from the legal information. Gunstar Heroes has a very similar "1993 TREASURE" mention in all regions, albeit in a more low-key fashion during the rotating logo sequence on the title screen, so why it was removed here is anyone's guess.

Title Screen

Japan/Europe US
Genmcdonaldstla-titleJE.png Genmcdonaldstla-title.png

The US version was given a minor name change, becoming "Treasureland Adventure" with a lower-case "L" rather than "Treasure Land Adventure", and the logo was slightly redrawn as a result. Oddly, the logo on the game's US boxart retains the "Treasure Land" spelling. A trademark symbol was (somewhat awkwardly) appended, and "PASS WORD" was changed to the more natural "PASSWORD". Treasure was once again omitted from the legal text.


The Japanese and European versions default to Normal difficulty; the US version defaults to Beginner difficulty instead.


Japan/Europe US
McDonald's TLA HUD JP-EU.png McDonald's TLA HUD US.png

In addition to the aforementioned rings becoming flowers, slashed zeroes were changed to "open" zeroes in the US version, the balloon icon was moved to the left by one pixel and uses a slightly different palette, and the icon of Ronald's face was touched up, likely to accentuate his "clown white" makeup.

Text Boxes

Japanese English
McDonald's TLA Text Box JP.png McDonald's TLA Text Box EN.png

The Japanese version uses an alternating vertical line pattern for its text boxes while the English versions use a solid color fill. When viewed with composite video on NTSC TVs of the time, the Japanese text boxes would give the impression of a seamless transparency effect instead.